Public’s perceptions of urban identity of Thessaloniki, Greece

Urban identity (UI) is a multi-faceted concept that encompasses different aspects of urban environment, built heritage and natural environment also related to important properties the cities. The paper studies associations between inhabitants’ perceptions UI their socio-demographic profile. city Thessaloniki case study this research. research was based on data collection via structured questionnaires, results were statistically analyzed using: descriptive statistics, χ2 analysis, crosstabs method, regression analysis discriminant analysis. show UI, being generally unknown term public, incorporates notions history culture, social behavior everyday life, it influenced by economic factors. city’s are associated with gender, age family status, as well way people spend spare time. It emerges that, in Thessaloniki, policy mix necessary preserve upgrade historical assets city, along improvement its every day functions.